Sometimes, when you read or hear people talk about women in entrepreneurship it almost sounds like a magical combination. Like something that's really hard to achieve, if not even impossible.
This is despite the fact that women-led startups have for years outperformed men-led startups by 45% when looking at revenues.
And unfortunately, this bias against women entrepreneurs is a prominent event even in the most developed countries, such as Denmark, Norway, Sweden, and Finland.
In this article, we want to look at and bust some of the most common myths when it comes to women entrepreneurs in the Nordics.
The three myths we will be looking at:
Myth #1: Entrepreneurship means sacrificing work-life balance
And what do our fellow women entrepreneurs from the Nordics have to say about this?
Myth #2: Women are not as entrepreneurial as men
And is that really true? Not according to our fellow founders from the Nordics!
Myth #3: Women can't have kids and still run a startup successfully
Well... if men can be both fathers and entrepreneurs, why can't women?
There we go, these are the 3 most common myths about women founders, and with a focus on the Nordics. It's clear that it will take a long time for us to bust all the myths that exist in entrepreneurship, but we really hope that they won't be a barrier to new founders who are looking to start on this journey!
With Purpose acknowledges that the term 'entrepreneur' describes both women and men. The only reason why we use 'women entrepreneurs' in our narrative is to pinpoint where the issue is.